13 March 2014

New gig at an old employer

I'm joining archer>malmo's Digital Services team this week. This was the first agency I worked for (public relations, 2001-2002) and I am excited to be back!
My primary client is a pharmaceutical company in the veterinary market. So, I'll be writing the truth about cats and dogs.

19 February 2014

Don't Make Me Think [Revisited] is out!

Steve Krug's Don't Make Me Think is my favorite book on Web site usability, and he has just published a completely updated version. It's arguably the Elements of Style for Web planning.

If you're too busy to read the book, or the rest of this post, the book's title is great advice in/of itself. Don't make the site visitor have to approach your site like a puzzle or mystery... spoil the ending and get them to the right page quickly.

Since the first edition of DMMT came out waaaay back in 2000, Web designers and developers have relied on Steve’s guide to help them understand intuitive navigation and information design. Now he's back with fresh perspective and updated examples and a new chapter on mobile usability.

02 January 2014

This is kind of the way I felt when I got my first iPod. But I have to give this guy credit for operating his reel-to-reel, in front of an audience of VIPs, without looking at the interface. (Close Encounters of the Third Kind)