Let us message against Philip

When I write an advertisement, I don't want you to tell me that you find it creative. I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, "How well he speaks." But when Demosthenes spoke, they said, "Let us march against Philip."

—David Ogilvy

Data-driven in the Depression

In case you've been curious about the density of Ladies Home Journal and/or Saturday Evening Post subscriptions in Memphis in 1932.

Red = at least 1 in 3 families subscribed.