Let us message against Philip

When I write an advertisement, I don't want you to tell me that you find it creative. I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, "How well he speaks." But when Demosthenes spoke, they said, "Let us march against Philip."

—David Ogilvy

Pete Savage's 6 copywriting tips everyone should know

Here are six essential copywriting tips you should know, from Pete Savage, co-founder of The Wealthy Freelancer.
The beauty of these six tips in particular is that it's rather easy to identify when they are missing from a sample of copy.

1. "You" can make a difference. The word "you" is perhaps the most important word in copywriting because it involves the reader with your message. So instead of writing about what your company offers, write about what the customer gets. Whenever you're tempted to write something like, "We offer the most advanced...", stop. Instead, begin the sentence with "You" as in, "You get the most advanced...".