Let us message against Philip

When I write an advertisement, I don't want you to tell me that you find it creative. I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, "How well he speaks." But when Demosthenes spoke, they said, "Let us march against Philip."

—David Ogilvy

Don't let Stanley Kubrick design your web content!

"So, I went to that company's site," the business reporter told me. "What do they do?"
 Ouch! 
I was embarrassed by that question about my PR client and frustrated that I had little or no input on their site's content. All key pages on the niche BPO provider's site were dominated by slogans, vision statements, mission statements, graphics of world maps, etc., but no clear description of what specialized services they provided.

To put it in terms of science fiction movies, the reporter needed to see a web site that read like Star Wars, but her  experience was more akin to watching 2001: A Space Odyssey.

I'm a fan of Stanley Kubrick's movies and Arthur C. Clarke's novels, but I thought the famous 1968 collaboration between the two suffered from serious gaps in story-telling. Kubrick meant to take a non-verbal approach to the movie, reaching the viewer at a visual or visceral level rather than through conventional narrative.